Founded in Singapore in 1981, Creative started with the vision that multimedia would revolutionise the way people interact with their PCs.Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, high performance earphone products and portable media devices. The company's innovative hardware, proprietary technology, applications and services enable consumers to experience high-quality digital entertainment - anytime, anywhere.Since launching the phenomenally successful Sound Blaster sound cards and setting the de-facto standard for PC audio in 1989, Creative has been able to leverage on its leading-edge audio technology, a huge user base of 400 million, and strong brand name to expand into the exciting lifestyle Personal Digital Entertainment (PDE) market.Creative is now well recognised as a global leader for product innovation in the audio and PDE segments, offering consumers a complete, high quality digital entertainment experience through Creative's hardware, software applications and services. Finding the perfect balance between form and function, Creative strives for every product to be a sensory feast for the eyes and ears.Today, Creative is spearheading new product categories with its groundbreaking Sound BlasterAxx audio enhancement devices and solutions, highly-acclaimed ZiiSound D5x modular Bluetooth wireless speakers, Aurvana premium earphones, Sound Blaster wireless gaming headsets, and cross-platform Sound Blaster Recon3D for Xbox 360, Playstation 3, PC or Mac.These products and solutions are marketed to consumers and system integrators through a worldwide distribution network that includes traditional marketing channels, original equipment manufacturers (OEMs) and the Internet.Creative's product innovations have won numerous international awards and accolades throughout the years. The more notable awards include the Consumer Electronics Show "Best of CES" awards for four consecutive years for various audio product categories from 2003 - 2006, and the prestigious German-based reddot awards for outstanding and innovative product industrial designs. Creative has also set new audio standards with the launch of its Xtreme Fidelity (X-Fi) audio platform. The cutting-edge technology has gained wide industry recognition and was selected by Popular Science as the “Best of What's New in Home Entertainment” in 2006 for bringing outstanding audio quality to MP3 music.Moving forward, Creative's mission is to expand its leadership role in the lifestyle Personal Digital Entertainment market, using groundbreaking technology and leading-edge designs for not just the technically-savvy consumers, but for everyone who enjoys entertainment. With strong focus on user-friendly interface, multiple features and cool industrial designs, the Creative brand is synonymous with lifestyle Personal Digital Entertainment.Creative's global corporate headquarters is located in Singapore, in the heart of the Asia-Pacific region. It has regional headquarters in the US (Milpitas, California), Europe (Dublin, Ireland) and Asia (Singapore).Creative is a public listed company on the main board of the Singapore Exchange (SGX) since June 1994.
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