COBY was founded by Mr. Young Dong Lee in 1991, with the corporate objective of delivering value, quality, and innovation in consumer electronics products to all consumers at all levels of income. Mr. Young Dong Lee set this objective in the mid 1980's while building a separate, $100+ million wholesale distribution business in New York City. His distribution company sold a wide array of branded CE products. Yet despite the strong growth of his business, Mr. Lee was unhappy that many consumers could not afford the brand name CE products that he sold. Recognizing a significant opportunity to create a new kind of CE company, Mr. Lee created COBY and steadily built consumer brand equities through an ever-evolving product line and by staying true to the company's core idea and objective of delivering consumer value. This simple business objective still remains true today as COBY aims to evolve into a world class CE brand.
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